Hello and welcome! 👋

Welcome to the latest edition of the “Web3 Simplified” newsletter from Fox and Happy Blocks, where we’ll explore exciting business use cases for this revolutionary technology.

In this edition, we will explore how breweries are entering the Web3 space (🍻 cheers to that!), debunk a common Web3 myth, share our latest BlocksTrail podcast, and more.

Before diving in, make sure to register for our eight-week “Web3 Simplified” education course starting on April 18. Our founders, Dr. Su-Zeong Fröhlich and Ursula Volpe, will teach you how to create a customized Web3 strategy for your business and more. We’d appreciate it if you could share this information with your friends or colleagues who may be interested.

Happy reading!

👾 Weekly Web3 Business Case: NFTs as a marketing tool for businesses

In recent years, NFTs (non-fungible tokens) have become a hit among digital artists allowing them to sell their creations and other digital assets. Now, businesses are also exploring NFTs to market their physical products.

Web3 marketing differs from traditional marketing, using blockchain technology, NFTs, and other Web3 tools to create interactive and captivating customer experiences.

Example: MetaBrewSociety is a Web3 craft beer brewery company that uses NFTs to sell delicious brews. With 1,000 NFTs sold since September 2022 and 1 million EUR earned in income, MetaBrewSociety is known as the most successful German NFT project and the world’s first Web3 brewery. When someone purchases an NFT from them, they receive a whopping 240 cans of beer each year! As an NFT owner, you also receive a 20% commission on referral programs, a free ticket to MetaBrewSociety events, and the ability to vote on company decisions. Check out our latest BlocksTrail podcast with Founder Holger Mannweiler later in the newsletter to learn more.

The benefits of using NFTs as a marketing tool for physical products go beyond sales. Keep reading below to learn more!

Five ways you can apply NFTs as marketing tools for your business.

#1. Benefit from exclusive content: By creating NFTs that offer exclusive access to content related to your business, such as behind-the-scenes looks or early access to new products, you incentivize people to engage with your brand, building a loyal following.

#2. Limited edition products: Releasing limited edition products as NFTs creates a sense of scarcity and demand, which can increase demand and sales.

#3. Loyalty programs: Consider using NFTs to reward your most loyal customers, creating NFTs that grant access to special discounts or exclusive events, for example.

#4. Gamification: NFTs offer a fun way to engage with your audience and build a community around your brand through gaming or other interactive experiences - the opportunities are limitless!

#5. Social media campaigns: NFTs are great for building buzz and increasing engagement - consider implementing them in a contest where participants can win an NFT simply by sharing content or using a specific hashtag. This can help improve your brand’s visibility and attract new followers.

As more businesses explore the possibilities of web3 technology, we expect to see more creative uses of NFTs as marketing tools for physical products. If you're looking for a fresh and exciting way to connect with your customers, Web3 marketing tactics could be a good fit. Book a call with us today to discuss how we can help you get started.

🚫 Web3 Myth Buster

One of the most common myths surrounding NFTs is that NFT owners own their digital assets' intellectual property (IP) rights.

First, let’s review what NFTs are again. NFTs are non-fungible tokens, unique digital assets stored transparently on a blockchain. They can represent anything from products, artwork, music, videos, and even tweets.

NFT IP rights refer to the legal rights granted to the NFT creators to protect their exclusive use and distribution. When you purchase an NFT, you only buy the ownership of the digital asset itself, not the underlying IP rights.

For example, an artist creates a digital painting and sells it as an NFT. When someone purchases that NFT, they own a unique digital asset representing that painting. However, the artist still holds the IP rights to the artwork, which means they can still control how it is used, copied, or distributed.

Important: There are some NFT projects that grant also IP rights to the owner of the specific NFT. If done so, it is important to research if this is also stored on-chain (meaning nobody can change it) or if the on-chain data just leads to Ts&Cs that can be changed at any time. So, before investing in an NFT project, always also do your research on the underlying IP right structure.

It’s important to emphasize that Web3 is not just a trend- it’s already changing businesses as we know them. If you’d like to learn more, sign up for our eight-week Web3 Simplified education course, where we will teach you the Web3 principles and guide you in creating a customized Web3 strategy for your business. Find more information and sign up below!

🎤 New BlocksTrail podcast episode out now!

Join Fox and Happy Blocks Co-Founder Ursula Volpe and MetaBrewSociety Founder Holger Mannweiler for our latest episode on NFTs as a marketing tool for physical goods.

Update: The episode will be published shortly. Please follow these channels to get notified immediately:
Youtube
Spotify

We look forward to sharing more episodes with you in our upcoming newsletters!

😈 This week’s Web3 Meme

A Web3 newsletter just isn't the same without a meme. Enjoy!

Best Regards,

Dr. Su-Zeong Fröhlich and Ursula Volpe
Co-founders of Fox and Happy Blocks

PS: Do you know someone new to Web3? Please share this newsletter and help them learn more! Rewards and surprises for referrers may be coming soon. 😉 

Disclaimer: The content of this newsletter does not serve as financial advice. This newsletter is strictly educational and does not serve as investment advice, solicitations to buy or sell assets, or guidance to make financial decisions. Please be careful and always DYOR (do your own research).